Why Your Brand Still Needs a Website in 2021
The world of online has drastically changed since the advent of the World Wide Web in the 1990s. In 30 years, it has gone from a novelty to something that embeds our everyday lives where it is today used for everything from staying touch with friends and family, to buying products and services, to education, to entertainment, to banking and so much more.
Search for It
Say you have a pipe that has burst, and you urgently need a plumber. Gone are the days where Yellow Pages and other local directories where the dominant source of business information.
You search for it like billions of other people do every day – you search for a local plumber on a search engine. This may not be a computer, but on your mobile phone, tablet but thanks to latest innovation it can be as convenient as a smart watch, speaker, car or even a television.
It doesn’t matter if it’s plumbing or any another industry. Having a website means you have a focal point for your brand that customers can see day or night. A go to place where your current and future customers can find you, learn about you and find out ways of how to contact you.
Isn’t It All About Social Media?
Social media has given brands new ways to creatively engage their audiences. Facebook, Twitter, LinkedIn and Tik Tok provide excellent opportunities for finding new customers. The problem is, however, despite what some “gurus” say, it is more complicated than just posting content.
Everyone is vying for attention. And while posts from brands certainly do go viral, amassing lots of attention for brands and can see an increase in sales, this is for a minority of posts. Most of your audience isn’t even going to see it. This isn’t to say to pick a website over social media, but to combine them, so you the benefits of both.
A sales consultant that’s just beginning isn’t going to need a website when they have the potential to amass great income through LinkedIn and a piece of accounting software. Nor is someone selling small numbers of hand-knitted scarfs.
However, if you sell a lot of physical products, you’re most likely going to want to avoid selling fees from marketplaces that eat into your bottom line. Even when a customer finds your product on social media, they’ll want to find out more about you, particularly when it’s a high value sell.
Websites offer such a great avenue so you can have an element of control in how your customers see you. It’s relatively cheap and affordable compared to advertising. You can even update it yourself.
About XHost UK
At XHost UK, we work with a wide range of clients in vastly different sectors to produce bespoke websites made to their exact needs that give a great return on their investment. Call or email us today and find out today how we can help your business grow.