Our Six Top Tips to Create Amazing and SEO Scoring Blog Content
Ranking your content highly on search engines or getting readers to share it frequently means writing blog posts that are interesting to read and are structured correctly. But this takes skill.
However, you don’t need expensive writing courses. Our top tips list won’t make you an award-winning writer, but they will get you well on your way to creating content that ranks better, and your readers will want to share.
Writing Content Versus SEO
Some still believe that having content that both engages the reader and dominates search results are two incompatible goals. We disagree.
Of course, you should want your content to place highly for specific key phrases. Still, it makes no sense if the content doesn’t flow due to keywords prioritising keywords over readability and clarity of your message.
In addition, search engines like Google have started to favour more natural language, penalising main keywords that feature too often, known as keyword density, since it could appear as keyword stuffing.
For more information on search engine optimisation, see this post where we explain SEO in plain English.
Carry Out Keyword Research Before You Start!
Keyword research is a critical part of SEO, and it isn’t an afterthought, so it ticks a box. To lead search rankings, you’ll have to decipher what words your target audience uses for searching. You can then get a list of topics to write about and what keywords to include.
Our Top Writing Tips for SEO and Shares
As tempting as it might be to get stuck in and write. You can create better quality content and more quickly by thinking and planning rather than content that needs many revisions because the structure wasn’t there.
#1 Have a Think About What You’re Writing About
Before embarking on typing away, think about the message you want your target audience to come out with after reading. Ask yourself what the purpose of the post is or what core question you want to answer.
An excellent way to view this is by writing down the answers to one or more of these questions. You can then use this to contemplate the search intent of your audience. You can do this by looking at the search results for the terms you want to rank.
#2 Develop a Clear Structure for Your Blog Post
For your posts to be friendly to both readers and search engines, you’ll need a clear structure. At a basic level, this can be:
- An introduction where you introduce the topic
- The main body of your post where you deliver the core message
- A conclusion that summarises the central ideas or draws a conclusion
Each section can be a few sentences that create a summary for your post. From this point, you’ll perhaps have the added benefit of having something to build where the actual writing begins.
#3 Paragraphs and Headings
Break up your content into manageable and digestible chunks while allowing your readers to understand the core premise by scanning your post. At the same time, don’t start every sentence on a new line as that would hinder readability and make it not too different from large blocks of text.
Each paragraph should have a unique idea or topic. Starting out, you can ask yourself on each section what main idea it provides about the subject. This isn’t an ironclad rule – there can be times where you need to use additional paragraphs to explain a concept.
As for headings, make use of subheadings to show clarity for what a section of text represents. Many people like to scan content for the relevant pieces for a particular question they have rather than reading your article from start to finish.
This also helps to structure your blog posts as well. So not only are you doing your readers a favour, but you’re also helping search engines to understand what your content is about.
Remember to use your chosen keywords in some of your subheadings but be careful not to overdo it or you could get penalised as it may appear as unnatural to both search engines and your readers.
#4 Use Related Keywords in Your Copy
As we’ve discussed, jamming your posts with your focus keyword that make it an unattractive offering to readers and search engines. This is because the algorithms used on Google and search engines are getting increasingly more intelligent.
These advancements in algorithms aren’t just to stop people who abuse SEO but give added benefits as well. You can take advantage of synonyms to help search engines understand what your content is about.
#5 Use Internal Links on Existing Content
Internal linking can be a powerful way to show search engines how the piece of content you’re writing and others you’ve already written relate to one another. Not only that, if your readers are interested in a certain aspect of your post and wish to delve more into detail, they can simply click on the link to learn more.
If you’re using a CMS like WordPress, there are SEO plugins that can help suggest linking to content you’ve already written.
#6 Let Others Read Your Post Before Publishing
People often say, “Two heads are better than one.” As often as possible, try and get someone to read your article before publishing it. Of course, there’s the standard spelling and grammar errors, but you should also be asking whether they understand what you are trying to get across.
If the topics you are writing about are technical in nature, try to run it by an expert first to ensure it is accurate and correct. This is important to help ensure you appear authoritative to both your readers and search engines.
Also, beware of falling into the trap of thinking because you’ve been doing it a while, you can skip others reading it. Even experienced writers make mistakes or fail to see the content they’ve written doesn’t quite answer the question it set out to answer.
That’s our six top tips for creating fantastic content that scores with search engines and your readers. The days of few tricks to achieve highly on Google are long gone. So, remember that good quality content is king as this leads to more shares, likes, and your audience coming back for more.