Charge Up Your On-Page SEO with These Two Optimisations
It’s not always easy to rank up content. But follow our two tips in this post and you may just get appeal to potential visitors to warrant clicks and traffic.
What is On-Page SEO?
On-page SEO is ranking individual keywords for specific keywords that may pop-up when someone searches for something on a search engine like Google. It brings together the warmth of writing with the coldness of search engine optimisation (SEO).
It includes everything from the content itself, meta titles and descriptions, formatting of your content and keyword optimisation to help entice your audience to click on your links and read your content.
It is however, just one part of the balance of on-page SEO, but it does help to match your content to audience intent, user engagement and tactics that help you make more conversions.
Now we’ve covered what on-page SEO is, we can move onto our three optimisation tips!
Tip 1: Format your content for both readers and search engines bots
To hit all the right notes with search engines, you need an SEO strategy that gets your target audience to engage your content. This means that your content pleases both search engine crawler bots and your target audience.
It is no easy feat to accomplish both goals, of course. But you can utilise consistent formatting on your content that helps readers understand your content, while helping your readers scan and focus on the subject matter they wish to read.
“SEO hacks” are used by some websites to get high up on search engines results pages. But this often means your readers will see poor quality and unintelligible content for your readers, which can mean they won’t read any more of your content and become a failed conversion.
Break Up Your Text Content with H2 Tags
An easy win for on-page SEO is to break your content with H2 tags – or in other words – subheaders. These subheaders doesn’t just make your content more readable for your target audience by giving them a scanning aid, but also for search engine crawlers. This is because the subheaders provide a further opportunity to add keywords, which fuels the technical side of SEO.
There’s no golden rule, but as general guide, aim for a H2 tag every 300-400 words or so. You may also wish to use H3 tags every 50 words after.
Remember to use keywords you are targeting or exact-match questions – or questions someone might use on a search engine where possible. Also remember to have a consistent hierarchy to fully maximise the SEO benefit.
Keep Paragraphs Short
Your target audience probably hasn’t come to your site to read a textbook. Large blocks of text are problematic to read, especially on tablets and mobile devices.
Drive more conversions by optimising every piece of SEO real estate. You can do this by trying to limit your paragraphs to two or three sentences to not only make your content look good, but also prevents your content overwhelming your readers.
Bullet points gives you the creative freedom to summarise key information in a concise manner, while drawing attention to it. Here are a few reasons why to use them:
- Bullet points break up content, making them easier to read on tablets and mobile phones
- They highlight key points you want your reader to know, helping to increase conversions
- When used with internal links, bullet points can help guide your customers
It’s important to note however, to make your list of bullet points at least three to seven bullets each. Lists that are too short can look out of place, while lists that are too long provide no real benefits over long blocks of text.
Tip 2: Optimise for featured snippets
Search engines are designed to deliver information for its users in the quickest way possible. Since Google was founded in 1998, Google has constantly updated its algorithm with that aim in sight.
A featured snippet is simply a small piece of content that is extracted from a search engine’s search results that is placed before organic listings, and often paid ads as well.
If you are trying to establish your brands’ authority and drive organic traffic to your website, featured snippers could just be your best mate. Here are just a few reasons to consider optimising for featured snippets:
- Get “position zero” – Where even your competitors can’t get above you with paid ads
- Establish and build brand authority by ranking at the top of search engine results pages (SERPs) for target keywords
- Help build backlinks as other blogs link to your content
- Drive more higher quality traffic to your website
- Indirectly push your competitors down in search engine results
There are three main types of featured snippets. We’ll discuss them below.
Paragraph Featured Snippet
A featured snippet in paragraph form will show an explanation of up to around 50 words and then provide a link to the source that has been quoted. These snippets can be achieved on Google and other search engines when using good practice on-page SEO and proper content formatting.
In the example above, we can see a short paragraph, but one that answers the query, “What is the deepest point in the world”. If the search engine user wants to find out more, they can click on the link.
The best place for optimising for paragraph featured snippets is within the first paragraph of your posts.
List Featured Snippet
When search queries are more on the how-to side, search engines will often generate a list featured snippet. This list will be offered in either a bullet or numbered list.
Again, this a very effective way for searchers to get the information they need quickly. As before, the source is again cited, offering further information and opportunities for content to be linked to on other sites, which helps to maintain its highly prized “position zero”.
Table Featured Snippet
When comparing data, pricing or any other comparisons, Google and other search engines will often use a table featured snippet at the top of search results.
If you want to optimise for table featured snippets, our research suggests aiming from between 2-4 columns wide and 4-7 rows long. We also suggest making use of HTML tables as this appears to be preferred by Google in our experience when compared to tables made in CSS and other languages.
Charge Up Your SEO Today!
A SEO strategy that is focused on getting your message to the right audience at the right time, while using on-page SEO tactics can help increase your brand authority, driving more conversions, which means more revenue.
Make your content easier to read and scan using our tips above to shape your content to the best it can be in search engine results pages today!