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Branding: Phase 4. Brand Launch

How you introduce your new brand can affect the overall success of your branding initiative — and that’s especially true in the professional services. Actually, you should think of it as two introductions: one for your internal team and another for the outside world. They are two very different audiences that require different treatments. The

Branding: Phase 2. Brand Identity

In this phase, you turn your brand into something tangible. Your brand identity includes many of the most visible elements of a brand, including: Your nameYour logoTaglineColor paletteImageryWriting style (voice)Business cardsStationery suiteBusiness collateral As part of a branding process, you are likely to develop (or in the case of a rebranding program, refresh) some or all of